The 9-member Vail Local Marketing District Advisory Council meets on the third Thursday of each month at 8:30 a.m. If you'd like to attend please email to be added to the distribution list.


This volunteer board is responsible for making recommendations to the Vail Town Council, which serves as the Vail Local Marketing District Board, for summer and shoulder season marketing programs funded by a 1.4 percent Vail lodging tax.

VLMDAC Members

Board Member Term Expires
Esmarie Faessler, Sonnenalp Resort of Vail (Chair)
Jana Morgan, Sweet Basil & Mountain Standard (Vice Chair)
Michael Holton, Vail Health 12/24
Liana Moore, Antlers 12/24
Lauren Barotz, Vail Resorts 12/23
Jonathan Reap, Four Seasons 12/23
Theron Gore, At Large 12/24
 Douglas Kessler, At Large 12/24
 Barry Davis (Vail Town Council) 12/23
 Travis Coggin (Vail Town Council - Alternate) 12/23


Anyone interested in serving on the Advisory Council must be an owner of real property or taxable personal property in Vail. Corporations or entities that own property within the Town of Vail may forward a designee from their corporation or entity to be considered on the Advisory Council.