REQUEST FOR PROPOSAL
Vail Local Marketing District
2024 Brand Perception Study

OBJECTIVE

The Vail Local Marketing District (VLMD), Vail’s destination marketing organization (DMO), is seeking qualified vendors to assist in tracking sentiment and perceptions of Vail’s destination brand. As a premier Mountain Resort Destination, Vail is committed to ensuring that its brand resonates positively with its target audience. We are seeking a reputable and experienced vendor to conduct a comprehensive analysis, providing both a baseline measurement and brand lift measurement.

The primary objective is to set a baseline in 2024 of brand perception and continue to monitor with the same process for years to come. VLMD’s online and traditional marketing are directed to DiscoverVail.com.

Selection process:
- April 1, 2024: RFP Published
- April 5, 2024 by 3:00 p.m. MST: Interested parties can submit written questions
- April 12, 2024 by 3:00 p.m. MST: Questions answered. All answers will be provided to all interested candidates for equal information sharing.
- April 19, 2024 by 3:00 p.m. MST: RFP deadline
- April 26, 2024: selection made and all candidates notified

View the full RFP here.